What it is
A platform that connects people directly to local farmers. Backers pay a fair price up front and receive a real share of the harvest, raw milk, cheese, eggs, a veg box, or a cash return, straight from the people who grow it. Every campaign is a real farm with a name, a face, and a story.
The challenge
Make fractional ownership of something as tangible, seasonal, and risky as a farm feel trustworthy and simple, for shoppers who just want to know where their food comes from, and for farmers who need capital without selling their harvest cheap or taking on bank debt.
What we did
We designed and built the full product: an interactive map of every farm and campaign, individual campaign listings, a returns calculator that models both produce and cash returns per stake, a secondary marketplace for trading fractions between backers, farmer profiles, and a provider portal for farms to list and raise capital. One coherent system, concept to final implementation.
How we worked
Working alongside Common Source, EU4Advice, and the BSV Association, we owned the work end to end, brand and concept, product and UX design, the design system, and the full-stack build. Every surface had to hold up for two very different audiences at once: the backers and the farmers they fund.
Outcome
- A live platform where backers browse, calculate, and fund real farms.
- A self-serve path for farmers to put themselves on the map and raise capital from the people who eat their food.
- A single design language spanning a consumer marketplace and a provider back office.