All work

New10 · Brand & illustration

Branding a startup's culture onto its walls

New10, a fast-growing Amsterdam startup backed by ABN AMRO, needed to capture its culture in physical space. We ran the workshops and created the illustrations that brought it onto the walls.

New10, Branding a startup's culture onto its walls
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Client
New10
Engagement
Employer Branding Package
Our role
Brand & illustration
Timeline
Backed by ABN AMRO

3

co-creation workshops

1

illustration system

ABN AMRO

backed startup

Co-creation workshopsIllustrationEnvironmental brandingIllustratorMiroPen & paper

The challenge

New10 facilitates small-business loans, and wanted its workspace to reflect an innovative, energetic spirit, reinforcing its identity for employees and visitors alike through office branding.

What we did

We created a series of custom illustrations used as murals and room dividers throughout the office. Developed through co-creation workshops with the team, the designs captured the essence of New10's culture, dynamic, forward-thinking, and entrepreneurial, and turned the space into an inspiring place to work.

How we worked

To make sure the branding resonated, we led three co-creation workshops to understand what made New10's culture special. From those sessions we identified the key themes and values, then translated them into a comprehensive illustration set applied as murals and dividers, visually connecting the workspace to the company's core identity.

What we learned

  • Co-creation builds ownership, involving the team makes the result feel authentic.
  • Environmental branding turns culture from a slide into something people live in every day.

Next project

ConnextLab, A hand-painted mural of the design sprint journey

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